Friday, March 19, 2010

Earth Hour - 27 March

On 28 March 2009, in probably the single biggest mass action in history, a wave of darkness swept across the world's cities and towns as millions of people switched off their lights for an hour, pledging their support for decisive action against climate change.

In South Africa more than 100 000 people signed up their support. Further, based on the reduced electricity consumption over Earth Hour, ESKOM estimated that 1 million South African households participated! Earth Hour 2010 will have a very important role to play in ensuring that the South African government takes strong action against climate change.

For Earth Hour 2010, WWF calls on South Africans to switch off their lights on Saturday, 27 March, as a symbolic act to send a powerful message to leaders that the time to act on climate change is now.

This year WWF is challenging individuals, businesses, and communities to take the lead by pledging to reduce their own carbon footprint. We have to show world leaders that we are serious about tackling climate change and that we want them to deliver a fair, effective and binding climate deal.

Rolling out Earth Hour is easy, all you have to do is:
  • Pledge your support on
  • Switch off the lights of your buildings on 27 March from 8:30pm - 9:30pm.
  • Spread the message to your staff, students, members, colleagues, customers, tenants, yes, everybody! (We will email you a generic message to send out in the beginning of March.)
  • Show your support by posting the Earth Hour 2010 web banner on your website, printing t-shirts for your staff or having an Earth Hour event on the night.
  • If you would like to support Earth Hour 2010 in a big way by sponsoring an event or donating advertising space, please contact us on 021 888 2800.

Please save the date: 27 March 2010, 8:30pm - 9:30pm.
We hope that you will support Earth Hour 2010.

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